Integrated Marketing Communications

$30.00 inc. GST

Learn from McCormick Foods Australia Marketing Manager, Megan Brabant about integrated marketing and why it's so important for you brand.

WORKSHOP OUTLINE:

  • What is integrated marketing communications?
  • IMC Planning Model and Process
  • Guiding your customers on a path-to-purchase

ABOUT MEGAN:

I’m a busy mum of 2 young boys, a lover of flavourful food and a marketing professional with 15+ years in FMCG industry. I have a passion for consumer behaviour and using consumer insights to drive marketing strategies and innovation. For the past 10 years I’ve worked for Palmwoods-based, Gourmet Garden Herbs & Spices, in which time I’ve seen them grow from the ‘herbs-in-a-tube’ company to a range of closer-to-fresh convenient herbs & spices to inspire and help busy cooks across the globe. In 2016 Gourmet Garden was acquired by McCormick, the world’s largest herb & spice company, and recently my role has transitioned to manage a range of brands within the Australian and New Zealand portfolio, including McCormick herbs & spices, Keen’s, Grill Mates and of course, Gourmet Garden.

Event Details

Date: 21/08/2018

Start time: 05:00 p.m.

End time: 06:30 p.m.

Venue: Spark Bureau